In 2017, I launched Passive Shirt Profits. I knew I was venturing into a new niche that probably wasn't going to be met with instant success like I had with 2 Create a Website.

It's a different time now, and I knew I wouldn't have the early Google traffic to carry me along like I did here.

Nevertheless, it was the right decision for me at the time, and it also made me realize how I much I need something else in addition to money in order to feel fulfilled with running a website.

Pivoting isn't always easy, but sometimes it's necessary and I've had a lot of revelations since that time. In a nutshell, don't be afraid of change!

WordPress users are notorious for relying on the blog-only format. These are fine if you ONLY want to organize your content from newest to oldest. But what if your site teaches someone how to do something? It makes more sense to use the silo structure.

In this podcast I discuss why I simplified my homepage, navigation and I explain more about what a silo structure is.

YouTube is the #2 search engine behind Google.com. If it's so heavily searched, then why are you ignoring it as part of your strategy to get visibility online? In this podcast, I discuss one other way YouTube has helped me financially and also why you'll be seeing more varieties of video in the future.

I discuss why there is such a disconnect with all the info available about how to build traffic to a website, yet so many new people struggle.